2022 China Frozen Fruit and Vegetable Development Forum

On September 1, 2022, Ms. Sherry Wang, General Manager of Agrilinks, was invited to attend the 2022 China Frozen Fruit & Vegetable Development Forum to discuss the current situation and outlook of the frozen fruit and vegetable industry with our peers.

Frozen foods get a bad rap for being processed as junk food, but the truth is that some of the healthiest foods on the market are in the frozen section. Here are five important reasons to stock up on chilled vegetables and fruits today and all year long.

Under the epidemic, consumers' demand for dining out has plummeted and home cooking has become more frequent, making frozen foods stand out and consumption grow significantly. Frozen fruits and vegetables are also gradually favored by the market by virtue of the advantages of not subject to seasonal restrictions, easy processing and long shelf life.

Freezing allows stores to put delicious fruit on the menu in any season. However, the process inevitably changes the flavor of the fruit. The good news is that freezing does not reduce the nutritional content of fresh fruit, and they may be just as good as fresh fruit in a breakfast banana smoothie.